Thuja Vida (“we,” “our,” “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you use our website, thujavida.com.

1. Information We Collect

We may collect the following types of information:

  • Personal Information you provide (such as name, email address, billing details) when subscribing, purchasing, or contacting us.
  • Usage Information such as pages visited, links clicked, and general browsing behavior.
  • Transaction Information when you make purchases or subscriptions.
  • Technical Information such as IP address, browser type, and device information, collected automatically through cookies and similar technologies.

2. How We Use Your Information

We may use your information for purposes including:

  • Processing transactions and subscriptions.
  • Delivering products, services, and updates.
  • Personalizing your experience on the site.
  • Understanding usage patterns to improve our offerings.
  • Communicating important updates, promotions, or support messages.

3. Cookies and Tracking Technologies

  • We use cookies and similar tracking technologies to enhance site functionality, understand user behavior, and provide a better experience.
  • Some cookies are essential for the site to function; others may be used for analytics or marketing.
  • You can disable or block cookies in your browser settings. Doing so may limit some features but will not prevent you from accessing the site.
  • We respect the use of ad blockers or tracker blockers. Our site will continue to function, though certain personalization or marketing features may not work as intended.

4. Data Sharing

We do not sell your personal information. We may share limited data with:

  • Service providers (payment processors, analytics providers, subscription managers) that help us operate the website.
  • Legal authorities if required to comply with applicable laws.

5. Data Security

We take reasonable measures to protect your personal information against unauthorized access, loss, or misuse. However, no online service is completely secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have rights to:

  • Access the personal data we hold about you.
  • Request corrections or updates.
  • Request deletion of your data.
  • Opt out of marketing or tracking.

To exercise your rights, please contact us.

7. CCPA (California Consumer Privacy Act)

If you are a California resident, you have the following rights under the CCPA:

  • Right to Know: Request details about the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out: Request that we do not sell your personal information (we do not sell personal data).
  • Right to Non-Discrimination: You will not be discriminated against for exercising your rights under CCPA.

To make a request, email us with “CCPA Request” in the subject line.

8. GDPR (General Data Protection Regulation)

If you are located in the European Economic Area (EEA) or United Kingdom (UK), the GDPR grants you the following rights:

  • Right of Access – Obtain a copy of the personal data we hold about you.
  • Right of Rectification – Request corrections if your data is inaccurate or incomplete.
  • Right of Erasure – Request deletion of your data (“right to be forgotten”), subject to legal obligations.
  • Right to Restrict Processing – Request that we limit how your data is used.
  • Right to Data Portability – Request to receive your data in a structured, commonly used format.
  • Right to Object – Object to our processing of your data, including for direct marketing.

Legal Basis for Processing

We process your personal data on one or more of the following bases:

  • To perform a contract with you (e.g., fulfilling orders, providing subscriptions).
  • To comply with legal obligations.
  • With your consent (e.g., for marketing emails, optional cookies).
  • For legitimate interests, such as improving our website and services.

If you wish to exercise these rights, please contact us.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.

10. Contact Us

If you have questions or concerns about this Privacy Policy, please reach out here.